SR Research
Fast, Accurate, Reliable Eye Tracking

Usability Research

Researchers interested in designing interactive systems that allow human users to achieve a particular goal are studying Usability. Eye movements provide foundational evidence about where people naturally look when engaged in a particular task. Hence eye movements can be revealing about design preferences and ease of use.

A common applied research application involves improving Advertising effectiveness by determining where people look. Product placement efficacy and the ease of extracting product information from advertisements can be evaluated using eye movement data.

The EyeLink 1000 Plus eye tracker with Desktop Mount and Remote Camera Upgrade is an ideal choice for researchers interested in branching into the Usability and Applied Research:
  • Truly modular hardware design allows for the same system to be used as a 1000 Hz Remote/Head Free eye tracker as well as a head supported eye tracker sampling at up to 2000 Hz.
  • Excellent average accuracy of 0.5 degrees in Remote mode, 0.25 degrees in head supported mode.
  • Real-time eye position access as low as 3 msec, making the system ideal for gaze contingent studies.
  • Extremely low blink recovery time of 2 msec – which means much less missing data following a blink when compare with other remote eye tracking technologies.

Suggested EyeLink Hardware

  1. EyeLink 1000 Plus Core System (ELP-STD-CORE or ELP-LAP-CORE)
    The Core System is the heart of the EyeLink 1000 Plus system's extendible modular design. The core system includes the standard EyeLink 1000 Plus High-speed Camera (up to 2000 Hz binocular with the head stabilized), a Host Computer with Monitor, the EyeLink Software Development Kit, 24 month hardware warranty and perpetual technical support.
  2. EyeLink 1000 Plus Desktop Mount (ELP-DESK-89)
    When used with a chin or forehead rest, the EyeLink 1000 Plus Desktop Mount enables high temporal and spatial resolution monocular and binocular recording. By adding the Remote Camera Upgrade (ELP-RMT-UP), the mount can also be used to achieve 500 Hz monocular Remote recording without head stabilization.
  3. Remote Camera Upgrade (ELP-RMT-UP)
    This upgrade enables your EyeLink 1000 Plus system to work with no head stabilization required. The Remote eye tracking mode supports up to 1000 Hz binocular sampling rate. The EyeLink 1000 Plus Desktop or LCD Arm mount is required.
  4. SR Research Experiment Builder and Data Viewer Software Bundle (EL-DVEB)
    Experiment Builder and Data Viewer enable easy implementation of most experimental paradigms and provide simple access to the features of the EyeLink eye tracker.

Other Common Options

  1. SR Research Head Support (SR-HDR)
    This is a sturdy, yet comfortable, chin and / or forehead rest that clamps to a table top for ultimate stability. Great care was taken to design the head support so that there is no interference with the users knees or legs.
  2. Video Overlay (EL-VO)
    The Video Overlay option produces S-Video output of the eye position overlaid on a video copy of the display computer screen. This is most useful for eye tracking tasks involving third party software packages like internet browsers, text editing applications, etc.
  3. EyeLink Installation and Training (EL-INS)
    Get your EyeLink experience off to a great start with an expert introduction to the system and software, tailored to your particular research interests. This service includes travel expenses, one-half day installation and one day of training.
For a personalized consultation or quotation, including special solution bundle pricing,
please contact us.